General
What is SEO?
Search Engine Optimization — practices to improve a website's visibility in search results.
Definition
SEO (Search Engine Optimization) is the practice of improving a website's ranking in organic search results. Key areas include: Technical SEO (site speed, mobile-friendliness, structured data, sitemaps), On-page SEO (content quality, keywords, meta tags, heading structure), and Off-page SEO (backlinks, social signals). Core Web Vitals (LCP, FID, CLS) are Google ranking factors. Tools include Google Search Console, Ahrefs, and Semrush.