Software category guide
User analytics tools show what people actually do in your product or on your site: which pages they visit, where they drop off, which features they use and what the session looked like. They range from event-based product analytics to session replay and privacy-first web analytics.
This page leans toward the user-behaviour end: funnels, replays, heatmaps and attribution. It includes event analytics (Mixpanel, Amplitude, PostHog), behaviour tools (Contentsquare, Microsoft Clarity), a self-hostable web analytics suite (Matomo) and Linqry, TechLogHub's own analytics. Pricing was read from vendor pages on 2026-11-07.
Tools, licences and pricing checked against vendor and repository pages on November 7, 2026.
| Tool | Best for | Pricing | Licence |
|---|---|---|---|
| Mixpanel | Product teams analysing funnels and retention | Free (1M events per month); Growth starts at $0 with paid tiers by volume, e.g. $100 per month (annual) for 1.5M events. | Proprietary |
| Amplitude | Product analytics with experimentation | Free (2M events per month); Plus starts at $0 for the first 2M events; Growth and Enterprise custom. | Proprietary |
| PostHog | Engineering-led teams wanting an all-in-one stack | Free tier (1M analytics events, 5K recordings monthly); pay-as-you-go above the allowance. Self-hostable. | MIT |
| Contentsquare | Qualitative behaviour analysis | Free plan up to 200k sessions per month, 1 month data access, 1 project. | Proprietary |
| Microsoft Clarity | Free session replay and heatmaps | Free | Proprietary |
| Matomo | Privacy-conscious web analytics you host yourself | Free, open source (self-hosted); Matomo Cloud is paid, see vendor pricing. | GPL-3.0-or-later |
| Linqry | Funnels and channel attribution without cookies | $5 per site per month; 30-day free trial, no card required. | Proprietary |
Best for: Product teams analysing funnels and retention · Free (1M events per month); Growth starts at $0 with paid tiers by volume, e.g. $100 per month (annual) for 1.5M events.
Mixpanel is event-based product analytics with funnels, retention analysis and session replay. The free plan includes up to 1M events per month.
Best for: Product analytics with experimentation · Free (2M events per month); Plus starts at $0 for the first 2M events; Growth and Enterprise custom.
Amplitude offers product analytics, session replay and experimentation. The Free plan includes 2M events per month with unlimited feature flags and one active experiment.
Best for: Engineering-led teams wanting an all-in-one stack · Free tier (1M analytics events, 5K recordings monthly); pay-as-you-go above the allowance. Self-hostable.
PostHog bundles product analytics, session replay, feature flags and more, with usage-based pricing and a self-hosting option. Its repository is MIT, with an ee directory under a separate licence.
Best for: Qualitative behaviour analysis · Free plan up to 200k sessions per month, 1 month data access, 1 project.
Contentsquare is a digital experience analytics platform with replays, heatmaps, funnels and error monitoring. Hotjar is part of the Contentsquare family.
Best for: Free session replay and heatmaps · Free
Microsoft Clarity provides session recordings, heatmaps and AI summaries. The site states it is free forever with no limits on traffic.
Best for: Privacy-conscious web analytics you host yourself · Free, open source (self-hosted); Matomo Cloud is paid, see vendor pricing.
Matomo is a self-hosted web analytics platform positioned as a privacy-focused alternative to Google Analytics. It is GPL-3.0-or-later.
Best for: Funnels and channel attribution without cookies · $5 per site per month; 30-day free trial, no card required.
Linqry is a hosted, cookieless web analytics service with multi-step funnels, goals, per-visitor timelines and revenue attribution. It is cloud-only with no self-hosted option.
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| If you need… | Start with |
|---|---|
| Funnels and retention for a product | Mixpanel or Amplitude |
| All-in-one stack you can self-host | PostHog |
| Free heatmaps and session recordings | Microsoft Clarity or Contentsquare |
| Self-hosted privacy-first web analytics | Matomo |
| Cookieless funnels and revenue attribution at a flat price | Linqry |
Quick answers to common questions
Tools that track and visualise how users behave in a site or app, via events, funnels, replays and heatmaps.
Mixpanel (1M events), Amplitude (2M events), PostHog's free tier, Contentsquare (200k sessions), and Microsoft Clarity are free to start.
It can be if you mask inputs and honour consent rules. Check each tool's masking options and your legal obligations.
PostHog and Matomo can be self-hosted. Linqry is cloud-only.
List it on TechLogHub and we'll review it for this guide.
