Mixpanel

Mixpanel is the leading product analytics platform, used by growth teams at over 8,000 companies including Uber, OpenAI, Twitter, and Yelp. Founded in 2009, Mixpanel pioneered event-based analytics and has since become the standard for data-driven product development.

Unlike pageview-based analytics (like Google Analytics), Mixpanel is built around user events — what actions users take, when, and why. This gives product teams the power to answer nuanced questions about user behavior and make high-confidence decisions.

Key Features

• Funnel Analysis — Visualize where users drop off in your conversion flow
• Retention Analysis — Track how well your product retains users over time
• Flows (Pathfinder) — Visualize the paths users take through your product
• Cohort Analysis — Segment users by behavior and track their outcomes
• Impact Analysis — Measure the causal impact of product changes on your KPIs
• Real-time analytics with live event streams
• SDKs for JavaScript, iOS, Android, Python, Ruby, and more

Mixpanel offers a Free plan for up to 20M monthly events, with growth plans starting at $28/month and custom Enterprise pricing for high-volume teams.