Turn User Data into Actionable Insights

Amplitude’s AI‑powered analytics platform gives product, marketing, and engineering teams the tools they need to understand user behavior, test hypotheses, and drive growth.

Core Features

• Event Tracking & Funnel Analysis: Capture every click, swipe, or purchase and visualize conversion paths.
• Cohort Segmentation: Group users by behavior, demographics, or lifecycle stage to target messaging.
• Retention & Lifetime Value: Measure how long users stay engaged and what drives revenue.

Experimentation & Personalization

1. Define a hypothesis and set up an A/B test in minutes.
2. Deploy feature flags to roll out changes gradually.
3. Analyze results with built‑in statistical significance checks.
4. Iterate quickly based on data, not guesswork.

AI Enhancements

• LLM Insights: Ask natural language questions and receive instant answers powered by Claude or other LLMs.
• Feedback Analysis: Convert customer comments into actionable items automatically.
• Brand Visibility Monitoring: Track how your brand is discussed in AI search results.

Data Governance & Integrations

Maintain clean, accurate data with built‑in guardrails and connect Amplitude to your entire tech stack—marketing automation, support tools, and more—to unlock end‑to‑end visibility.