Open-source analytics tools let you analyse business data, website traffic and product usage on infrastructure you control. They fall into three groups: BI and dashboards for SQL data, web and product analytics for user behaviour, and analytical databases or observability stacks that power both.
This guide picks eight maintained projects with licences verified on their repositories on 2026-11-07. Pay attention to licence detail: Metabase is AGPL with a commercial enterprise directory, PostHog is MIT with an enterprise folder, and Plausible and Grafana are AGPL, which affects embedding and redistribution.
Tools, licences and pricing checked against vendor and repository pages on November 7, 2026.
1. Apache Superset
Apache-2.0Best for: Self-service BI and dashboards on SQL data · Free, open source (self-hosted)
Apache Superset is a modern, enterprise-ready business intelligence web application. Users explore data, build charts and create dashboards, and connect to a wide range of databases.
Strengths
- + Apache-2.0 licence
- + Wide database support
- + Rich charting and dashboards
Trade-offs
- − Takes operational effort to deploy and scale
2. Metabase
AGPL-3.0Best for: Non-technical teams exploring SQL data · Free, open source (self-hosted, AGPL); paid cloud and Pro/Enterprise plans, see vendor pricing
Metabase is the easy, open-source way for everyone in a company to ask questions and learn from data. A hosted Metabase Cloud is available alongside the self-hosted edition.
Strengths
- + Very approachable question builder
- + Quick to deploy
- + Cloud option
Trade-offs
- − Enterprise directory is under a commercial licence
- − AGPL obligations
3. Matomo
GPL-3.0Best for: Website analytics with full data ownership · Free, open source (self-hosted); paid Matomo Cloud, see vendor pricing
Matomo is a leading free and open analytics platform, a PHP and MySQL application you install on your own server and track sites with a JavaScript snippet. It was formerly known as Piwik.
Strengths
- + Full data ownership
- + Google Analytics style feature set
- + Self-host or cloud
Trade-offs
- − Needs PHP and MySQL hosting
- − Interface heavier than newer tools
4. PostHog
MITBest for: Product analytics with funnels, replays and feature flags · Free, open source (self-hosted); usage-based cloud, see vendor pricing
PostHog ingests and stores analytics, errors, session replays and business data so teams can query and act on product usage. The repository is MIT licensed apart from an enterprise directory.
Strengths
- + Broad product analytics toolkit
- + Self-host or cloud
- + MIT licence for most code
Trade-offs
- − Enterprise directory has a separate licence
- − Self-hosting is heavier than single-purpose tools
5. Plausible Analytics
AGPL-3.0Best for: Simple privacy-friendly website analytics · Free, open source (self-hosted community edition); managed cloud paid, see vendor pricing
Plausible is an open-source, privacy-first web analytics tool that is a lightweight, cookie-free alternative to Google Analytics, available as managed cloud or a self-hosted community edition.
Strengths
- + Lightweight and cookie-free
- + Clean one-page dashboard
- + Cloud or self-hosted
Trade-offs
- − Intentionally limited feature depth
- − AGPL obligations
6. Umami
MITBest for: Privacy-friendly analytics with an MIT licence · Free, open source (self-hosted); cloud plans available, see vendor pricing
Umami is a privacy-first analytics platform covering traffic, campaigns, behaviour, conversions and revenue with no cookies, self-hosted or in the cloud.
Strengths
- + MIT licence
- + Simple to self-host
- + Cookie-free tracking
Trade-offs
- − Less depth than full product analytics suites
7. ClickHouse
Apache-2.0Best for: High-volume analytical queries and event data · Free, open source (self-hosted); ClickHouse Cloud paid, see vendor pricing
ClickHouse is an open-source column-oriented database management system for generating analytical reports in real time. ClickHouse Cloud is offered by its maintainers as a managed service.
Strengths
- + Very fast analytical queries
- + Apache-2.0 licence
- + Cloud option
Trade-offs
- − A database, not a finished BI front end
8. Grafana
AGPL-3.0Best for: Operational and time-series dashboards · Free, open source (self-hosted); Grafana Cloud Free, Pro from $19/month plus usage, Enterprise from $25,000/year commit
Grafana is an open-source platform to query, visualise and alert on metrics wherever they are stored, widely used for time-series and operational analytics.
Strengths
- + Many data sources
- + Strong alerting
- + Free self-hosted option
Trade-offs
- − Not aimed at ad hoc business questions
- − AGPL obligations