AXL

What AXL is

AXL is an AI-native sales and marketing platform: website and funnel builder, CRM, email and messaging, automation, booking, checkout and subscriptions, webinars, courses, video hosting, communities, AI chat and voice agents and telephony, all on one customer record. Work happens in the interface, through AXL's built-in assistant, or through ChatGPT, Claude, Codex, Cursor and other clients connected over MCP. Made by AXL EdTech Booster, LLC (Lewes, Delaware), the team behind the Online School Accelerator.

For agents and developers

• Hosted MCP server at app.axl.tech/mcp: one line, OAuth sign-in, tools over about 1,100 admin operations across 60+ modules.
• REST API (/api/v1) with an OpenAPI reference, scoped API keys, webhooks with retries and a scenario-run endpoint.
• Guardrails: 21 sensitive operations (admin creation, roles and invites, billing writes) are removed from the agent's tool catalog; agents draft, people publish and send.
• Docs: 200+ articles and about 110 verified agent recipes.

Main features

• Pages, funnels, forms, quizzes, SEO controls and A/B tests, including AI-written pages
• Automation across nine channels; campaigns over email, Telegram, WhatsApp and Instagram
• AI chat agents, voice AI agents and a browser softphone with transcripts
• Courses with tests and certificates, webinars, protected video, communities, booking
• CRM pipelines, checkout with order bumps, subscriptions and dunning, 20+ payment providers

Pricing

Free ($0, hard limits, 500 contacts), Starter $49/month, Growth $149, Scale $349 and Pro $699. Every plan includes every feature; plans differ in included usage and admin seats, with public overage rates. AXL takes 0% of sales.

Security

Tenant isolation in the data layer, per-field permissions, soft delete by default, EU hosting on AWS Frankfurt with GDPR processing and a DPA.